Online marketing
Online marketing is strategic communication involving your company, your customers and the choice of media. It's a very cost effective way of doing marketing campaigns because of tight control over you expences while benchmarking and evaluating on your efforts is easy.
Online marketing start off with your website but will actually take off when a social media strategy is being implemented.
What is social media?
Social media is the common name for online platforms where users can socialize with friends, colleagues, business relations and family. You certainly already know some of them: Facebook, blogs, Twitter and Youtube, but the list of social media is enormous. When marketing your product via social media what actually happens is viral marketing. A viral is defined by "increasement of awareness to a specific product or service by a self-replicating mouth-to-mouth process". The central point here is the mouth-to-mouth process. When you share something on Facebook you are actually saying to network : "hey, take a look at this - it's quite interesting". This is what word-of-mouth is all about. Making your friends tell their friends that afterwards tells their friends and by this creating more awareness about your product or service.
Our approach to online marketing comes from an academic background combined with a sound understanding of comtemporary media and how your customers tend to use them. The combination of a theoretical and a practical approach ensures a solid foundation for creating and executing online marketing campaigns.
Below we have listed only a few very succesful online marketing campaigns from recent years.
The heroes of online marketing
Some companies have had huge success using social media in their online marketing campaigns. Some of them even with social media as the primary marketing channel - an impossible concept just a few years ago. Here are som examples.
Annoying Orange
A very well done video of an very angry orange and his friends.
Blendtec.com
Blendtec produces blenders and the company is one of the most succesfull when marketing through social media. Quite simply it asks the question "will it blend?". Well, click below to find out.
Click here to see whether a IPad will blend?
T-Mobile
In 2009 T-Mobile turned Liverpool Street Station into a "spontaneous" dance event. What actually happend was a "Flash Mob" a term coined around social media marketing. This video has been watched more than 25 million times and a remake has been recorded. Click below to watch the videos.